CONTENTS IN BRIEF OF THE SUBJECT

UNIT 1 BUSINESS COMMUNICATION FOUNDATION

  1. Understanding Business Communication
    1. Succeeding Through Effective Communication
    2. Preparing For Today’s Dynamic Workplace
    3. Understanding Communication Process
    4. Building Your Business Communication Skills
      1. Committing to Ethical Communication
        • Recognizing Ethical Choices
        • Making Ethical Choices
      2. Adopting An Audience-Centered Approach
      3. Improving Your Intercultural Sensitivity
        • Recognizing Cultural Differences
        • Overcoming Ethnocentrism & Stereotyping
        • Polishing Your Written Intercultural Skills
        • Polishing Your Oral Intercultural Skills
      4. Improving Your Workplace Sensitivity
      5. Using Communication Technology Effectively
        • Keeping Technology in Perspective
        • Using Technology Tools Productively
        • Reconnecting with People Frequently
  2. Communicating In Teams & Mastering Listening & Non Verbal Communication Skills
    1. Improving Your performance in Teams
      1. Advantages & Disadvantages of Teams
      2. Etiquette in Team Settings
        • In the Workplace
        • In Social Settings
    2. Making Your Meetings More Productive
      1. Preparing for Meetings
      2. Leading & Participating in Meetings
      3. Using Meeting Technologies
    3. Improving Your Non Verbal Communication

UNIT 2 THREE STEPS OF WRITING PROCESS

  1. Planning Business Messages
    1. Understanding the 3 Steps Writing Process
    2. Analyzing Your Situation
      1. Defining Your Purpose
      2. Developing an Audience Profile
    3. Gathering Information
      1. Uncovering Audience Needs
      2. Providing Required Information
    4. Selecting the Right Medium
      1. Oral Media
      2. Written Media
      3. Electronic Media
      4. Factors to Consider When Choosing Media
    5. Organizing Your Messages
      1. Defining Your Main Idea
      2. Limiting Your Scope
      3. Choosing Between Direct & Indirect Approaches
      4. Outlining Your Content
  2. Writing Business Messages
    1. Adapting to Your Audience
      1. Being Sensitive to Your Audience’s Needs
        • Using the ‘You’ Attitude
        • Maintaining Standards of Etiquette
        • Emphasizing the Positive
        • Using Bias-Free Language
      2. Building Strong Relationship with Audience
        • Establishing Your Credibility
        • Projecting the Company’s Image
      3. Controlling Your Style & Tone
        • Using a Conversational Tone
        • Using Plain English
        • Selecting Active or Passive Voice
    2. Composing Your Messages
      1. Choosing Strong Words
        • Balancing Abstract & Concrete Words
        • Finding Words That Communicating
      2. Creating Effective Sentences
        • Choosing From 4 Types of Sentences
        • Using Sentence Style to Emphasize Key Thoughts
      3. Crafting Coherent Paragraph
        • Understanding the Elements
        • Developing Paragraphs
    3. Using Technology to Compose & Shape Your Messages
  3. Completing Business Messages
    1. Revising Your Messages
      1. Evaluating Your Content, Organization, Style & Tone
      2. Review for Readability
        • Vary Your Sentence Length
        • Keep Your Paragraph Short
        • Use List & Bullets to Clarify & Emphasize
        • Add Heading & Subheading
      3. Editing for Clarify
        • Break Up Overly Long Sentences
        • Rewrite Hedging Sentences
        • Improve Parallelism
        • Correct Dangling Modifiers
        • Reword Long Noun Sequences
        • Replace Camouflaged Verbs
        • Clarify Sentence Structure
        • Clarify Awkward References
        • Moderate Your Enthusiasms
      4. Editing for Conciseness
        • Delete Unnecessary Words & Phrases
        • Shorten Long Words & Phrases
        • Eliminate Redundancies
        • Recast ‘It Is/There Are’ Starters
      5. Using technology to Revise Your Messages
    2. Producing Your Messages
      1. Adding Graphics, Sound, Video & Hypertext
      2. Designing for Readability
        • White Space
        • Margins & Justification
        • Typefaces
        • Type Styles
      3. Using Technology to Produce Your Messages
    3. Proofreading Your Messages
    4. Distributing Your Messages

UNIT 3 BRIEF BUSINESS MESSAGES

  1. Choosing & Using Media for Brief Messages
    1. Choosing Media for Brief Messages : Traditional to Leading-Edge
    2. Creating Effective Memos & Letters
    3. Creating Effective E-Mail Messages
      1. Treat E-Mail as a Professional Communication Medium
      2. Follow Company E-Mail Policy
      3. Write Effective Subject Lines
      4. Demonstrate Good E-Mail Etiquette
    4. Creating Effective Instant messages
      1. Business Benefits of Instant Messages
      2. Guidelines for Successful Instant Messages in Workplace
    5. Creating Effective Business Blogs
      1. Business Application for Blogging
      2. Guidelines for Successful Business Blogging
    6. Creating Effective Podcast
  2. Writing Routine & Positive Messages
    1. Using 3 Steps Writing Process for Routine & Positive Messages
    2. Making Routine Requests
      1. Strategy for Routine Request
        • State Your Request Up Front
        • Explain & Justify Your Request
        • Request Specific Action in a Courteous Close
      2. Common Examples of Routine Request
        • Asking For Information & Action
        • Asking For Recommendations
        • Making Claims & Requesting Adjustments
    3. Sending Routine Replies & Positive Messages
      1. Strategy For Routine Replies & Positive Messages
        • Start with the Main Idea
        • Provide Necessary Details & Explanation
        • End with a Courteous Close
      2. Common Examples of Routine Replies & Positive Messages
        • Answering Request for Information & Action
        • Granting Claims & Requests for Adjustment
        • Providing Recommendations
        • Creating Information Messages
        • Fostering Goodwill
  3. Writing Negative Messages
    1. Using 3 Steps Writing Process for Negative Messages
      1. Plan Your Message
      2. Write Your Message
      3. Complete Your Message
    2. Developing Negative Messages
      1. Using the Direct Approach Effectively
        • Open with a Clear Statement of the Bad News
        • Provide Reasons & Additional Information
        • Close on a Positive Note
      2. Using the Indirect Approach Effectively
        • Open with a Buffer
        • Provide Reasons & Additional Information
        • Continue with a Clear Statement of the Bad News
        • Close on a Positive Note
    3. Exploring Common Examples of Negative Messages
      1. Sending Negative Messages on Routine Business Matters
        • Refusing Routine Request
        • Handling Bad News About Transactions
        • Refusing Claims & Request for Adjustments
      2. Sending Negative Organizational News
      3. Sending Negative Employment Messages
        • Refusing Request for Recommendation Letters
        • Rejecting Job Application
        • Giving Negative Performance
        • Terminating Employment
  4. Writing Persuasive Messages
    1. Using 3 Steps Writing Process for Persuasive Messages
      1. Plan Your Message
        • Analyzing Your Situation
        • Gathering Information
        • Selecting Right Medium
        • Organizing Information
      2. Write Your Message
      3. Complete Your Message
    2. Developing Persuasive Business Message
      1. Strategies for Persuasive Business Messages
        • Framing Your Arguments
        • Balancing Emotional & Logical Appeals
        • Reinforcing Your Position
        • Anticipating Objection
      2. Common Examples of Persuasive Business Messages
        • Persuasive Request
        • Persuasive Presentation of Ideas
        • Persuasive Claims & Request for Adjustments
    3. Developing Marketing & Sales Messages
      1. Strategies for Marketing & Sales Messages
        • Assessing Audience Needs
        • Analyzing Your Competition
        • Determining Key Selling Points & Benefits
        • Anticipating Purchase Objections
        • Applying the AIDA Model
        • Maintaining High Standards of Ethics, Legal Compliance & Etiquette
      2. Common Examples of Marketing & Sales Messages

UNIT 4 LONGER BUSINESS MESSAGES

  1. Understanding & Planning Reports & Proposals
    1. Applying the 3 Steps Writing Process to Reports & Proposals
      1. Analyzing the Situation
      2. Gathering Information
      3. Selecting the Right Medium
      4. Organizing Your Information
    2. Supporting Your Messages with Reliable Information
      1. Planning Your Research
      2. Locating Data & Information
        • Evaluating Sources
        • Conducting Secondary Research
        • Conducting Primary Research
      3. Using Your Research Results
        • Quoting, Paraphrasing & Summarizing Information
        • Drawing Conclusions
        • Making Recommendations
    3. Planning Informational Reports
    4. Planning Analytical Reports
    5. Planning Proposals
  2. Writing & Completing Reports & Proposals
    1. Writing Reports & Proposals
      1. Adapting to Your Audience
      2. Composing Reports & Proposals
        • Drafting Report Content
        • Drafting Proposal Content
        • Helping Readers Find Their Way
        • Using Technology to Craft Reports & Proposals
    2. Illustrating Your Reports with Effective Visuals
      1. Choosing the Right Visual for the Job
        • Tables
        • Line & Surface Charts
        • Bar Charts & Pie Charts
        • Flowcharts & Organizational Charts
        • Maps, Drawing, Diagrams & Photographs
        • Animation & Video
      2. Designing Effective Visuals
    3. Completing Reports & Proposals
      1. Revising Your Reports & Proposals
      2. Producing a Formal Report
        • Prefatory Parts
        • Text of the Report
        • Supplementary Part
      3. Producing a Formal Proposal
        • Prefatory Parts
        • Text of the Proposal
      4. Proofreading Your Reports & Proposals
      5. Distributing Your Reports & Proposals
  3. Planning, Writing & Completing Oral Presentations
    1. Building Your Career with Oral Presentations
    2. Planning Your Presentations
      1. Analyzing the Situation
      2. Selecting the Right Medium
      3. Organizing Your Presentation
        • Define Your Main Idea
        • Limit Your Scope
        • Choose Your Approach
        • Prepare Your Outline
    3. Writing Your Presentations
      1. Adapting to Your Audience
      2. Composing Your Presentations
        • Introduction
        • Body
        • Close
      3. Enhancing Your Presentation with Effective Visuals
        • Creating Effective Slides
        • Giving Presentations Online
    4. Completing Your Presentations
      1. Finalizing Slides & Support Materials
      2. Preparing Your Delivery
      3. Practicing Your Delivery
      4. Overcoming Anxiety
      5. Handling Question Responsively

UNIT 5 WRITING EMPLOYMENT MESSAGE & INTERVIEWING FOR JOBS

  1. Building Careers & Writing Resume
    1. Building a Career with Your Communication Skills
      1. Understanding Today’s Dynamic Workplace
        • How Employees View Today’s Workplace
        • What Employers Look for in Job Applicants
      2. Adapting to Today’s Job Market
        • What Do You Want to Do?
        • What Do You Have to Offer
        • How Can You Make Yourself More Valuable
    2. Securing Employment in Today’s Job Market
      1. Understanding Employers’ Approach to the Employment Process
      2. Organizing Your Approach to the Employment Process
        • Staying Abreast of Business & Financial News
        • Researching Specific Companies
        • Networking
        • Seeking Career Counseling
    3. Preparing Resume
      1. Planning Your Resume
        • Analyzing Your Purpose & Audience
        • Gathering Pertinent Information
        • Selecting the Best Medium
        • Organizing Your Resume Around Your Strength
      2. Writing Your Resume
        • Keeping Your Resume Honest
        • Adapting Your Resume to Your Audience
        • Composing Your Resume
      3. Completing Your Resume
        • Revising Your Resume
        • Producing Your Resume
        • Proofreading Your Resume
        • Distributing Your Resume
  2. Applying & Interviewing for Employment
    1. Writing Application Letters & Other Employment Messages
      1. Application Letters
        • Getting Attention
        • Building Interest & Increasing Desire
        • Motivating Action
      2. Application Follow-Ups
    2. Understanding the Interviewing Process
      1. The Typical Sequence of Interviewing Process
      2. Common Types of Interviews
      3. What Employers Look for in an Interview
      4. Pre-employment Testing
    3. Preparing for a Job Interview
      1. Learn About the Organization
      2. Think Ahead About the Questions
        • Planning for the Employers Questions
        • Planning for Your Own
      3. Bolster Your Confidence
      4. Polish Your Interview Style
      5. Plan to Look Good
      6. Be Ready When You Arrive
    4. Interviewing for Success
      1. The Warm-Up
      2. The Question-and-Answer Stage
        • Dealing with Questions
        • Listening to the Interviewers
        • Fielding Discriminating Questions
      3. The Close
        • Closing Gracefully
        • Discussing Salary
      4. Interview Notes
    5. Following Up After the Interview
      1. Thank You Message
      2. Message for inquiry
      3. Request for a Time Extension
      4. Letter of Acceptance
      5. Letter Declining a Job Offer
      6. Letter of Resignation

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